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What do we measure, and for how long?

Statistics: a random session reference, sources, broad device categories and shopping steps for up to 30 days. Includes performance statistics. We do not retain search terms, IP addresses or contact details for measurement.

Order sources: source, campaign labels and broad device category. Cookie: up to 30 days; linked measurements: up to 90 days, or earlier on consent expiry or withdrawal. No stored IP addresses, raw user agents or fingerprinting.

Change or withdraw your choices at any time through Cookie settings. Acceptance and rejection are remembered equally for up to 180 days.

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